Privacy Policy
Effective Date: September 4, 2026
This Privacy Policy describes how Apex Hospitality Systems, LLC (the “Site,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, or engage with apexhospitalitysystems.com (the “Site”) or otherwise communicate with us regarding the Site (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy. Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use or access our Services.
This Privacy Policy describes how Apex Hospitality Systems, LLC (the “Site,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, or engage with apexhospitalitysystems.com (the “Site”) or otherwise communicate with us regarding the Site (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy. Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use or access our Services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices, services, technology, or other operational, legal, or regulatory requirements. When we make changes, we will post the revised Privacy Policy on the Site and update the “Effective Date” above. We encourage you to review this Privacy Policy periodically to remain informed about how we collect, use, and protect your information.How We Collect and Use Your Personal Information
To provide our Services, we collect and may have collected over the past 12 months personal information about you from a variety of sources, as described below. The information that we collect and use varies depending on how you interact with us. In addition to the specific uses described below, we may use information we collect to:- Communicate with you;
- Provide, maintain, and improve our Services;
- Process service requests and transactions;
- Manage customer accounts;
- Provide customer support;
- Comply with applicable legal and regulatory obligations;
- Enforce applicable terms and agreements;
- Detect and prevent fraud, abuse, or unauthorized activity; and
- Protect or defend the rights, property, and safety of Apex Hospitality Systems, our customers, users, or others.
What Personal Information We Collect
The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term “personal information,” we are referring to information that identifies, relates to, describes, or can reasonably be associated with you.Information We Collect Directly from You
Information that you directly submit to us through our Services may include: Contact Information: Your name, mailing address, business address, phone number, and email address. Inquiry or Booking Information: Your name, email address, phone number, and information related to scheduling, consultations, bookings, or service requests. Account Information: Your username, password, security questions, and other information used for account security purposes. Service Usage Information: Information about the services, solutions, technologies, or features you explore, request, or engage with, including CRM, automation, website, customer engagement, marketing, and related hospitality technology services. Customer Support Information: Information you choose to provide when communicating with us, including information submitted through contact forms, email, chat, phone calls, or other customer-support channels. Some features of our Services may require you to provide certain information directly to us. You may elect not to provide this information; however, doing so may prevent you from accessing or using certain features or Services.Information We Collect About Your Usage
We may automatically collect certain information about your interaction with our Services (“Usage Data”). To do this, we may use cookies, pixels, web beacons, and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Site and Services, including:- Device information;
- Browser type and version;
- Operating system;
- Network connection information;
- IP address;
- Pages visited;
- Links or features accessed;
- Date and time of visits; and
- Other information regarding your interaction with our Site and Services.
Information We Obtain from Third Parties
We may obtain information about you from third parties, including vendors and service providers who collect or process information on our behalf. These may include:- Companies that support our Site and Services;
- CRM and technology service providers;
- Payment processors that collect payment information, such as bank account information, credit or debit card information, and billing addresses, to process payments and fulfill service requests or subscriptions;
- Analytics and advertising providers; and
- Other third-party service providers that support our business operations.
How We Use Your Personal Information
We may use your personal information for the following purposes:Providing Products and Services
To process payments, fulfill service requests, provide consultations, deliver services, send notifications, manage accounts, and provide and improve our hospitality technology, website, CRM, automation, customer engagement, and related business solutions.Marketing and Advertising
To communicate with you regarding our products and services and, where permitted by applicable law, send promotional communications or display advertisements that may be relevant to your interests.Security and Fraud Prevention
To detect, investigate, prevent, or take action regarding fraudulent, illegal, unauthorized, or malicious activity.Communication and Service Improvement
To respond to inquiries, provide customer support, understand how users interact with our Services, troubleshoot problems, and improve our Site, technology, products, and Services.Cookies
We use Cookies and similar technologies to improve our Site and Services, understand how visitors interact with our Site, and support certain functionality. For additional information about the Cookies used on our Site, please refer to our Cookie Policy, if applicable.How We Disclose Personal Information
We may disclose personal information to service providers, contractors, technology providers, payment processors, and other third parties when reasonably necessary to provide, maintain, operate, secure, or improve our Services. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors and service providers supporting our business operations, such as customer service, technology, hosting, CRM, payment processing, or related services, is permitted when necessary to provide the Services. Text messaging originator opt-in data and consent information will not be shared with third parties for their own marketing or promotional purposes. We may also disclose information when required by law, legal process, governmental request, or when reasonably necessary to protect the rights, property, safety, or security of Apex Hospitality Systems, our customers, users, or others.User-Generated Content
Our Services may enable you to post reviews, comments, testimonials, or other user-generated content. Any information you voluntarily submit for public display may become publicly accessible and may be viewed, copied, or used by others. Please exercise caution when deciding what personal information to include in publicly accessible content.Third-Party Websites and Links
Our Site may provide links to third-party websites, applications, services, or platforms. Apex Hospitality Systems is not responsible for the privacy practices, security, content, or policies of third-party websites or services. We encourage you to review the privacy policies of any third-party website or service you visit.Children’s Data
Our Services are not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take reasonable steps to delete such information.Security and Retention of Your Information
We take reasonable administrative, technical, and organizational measures designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmitting information over the internet or storing information electronically can be guaranteed to be completely secure. We retain personal information for as long as reasonably necessary to provide our Services, fulfill legitimate business purposes, comply with legal and regulatory obligations, resolve disputes, enforce agreements, and maintain appropriate business and financial records. Retention periods may vary depending on the type of information and the purpose for which it was collected.Your Rights
Depending on your location and applicable law, you may have certain rights regarding your personal information, including the right to:- Request access to personal information we maintain about you;
- Request correction of inaccurate information;
- Request deletion of certain personal information;
- Request information regarding how your personal information is collected or used; and
- Opt out of certain marketing communications or uses of your information.